Congratulations! Your website is up on the world wide web and you’re excited to start carving out your piece of the $4.48 trillion global e-commerce market (projected 2021 market size). If you are like thousands of new website owners, you may be frustrated with trying to figure out how to get organic traffic to your website with Search Engine Optimization (SEO) and are eager to avoid common link building mistakes.
Developing a digital marketing strategy may seem daunting at first with so much to learn about how to offer content that scores high in search engine rankings. Read on to get started in the right direction towards proper SEO while avoiding the link building mistakes that could keep your website from being seen.
Not Pursuing Backlinks
Backlinks are links on other websites that link to content on your website. This means, to have backlinks, you will need to have other websites link to you. This can be difficult to do if you are a relatively new and unknown website. Because of this, many website owners never pursue backlinks – huge mistake.
Thankfully, there are a couple of easy ways to do this. One way is press releases. There are many news sites online that allow anyone to write and post press releases that share with the world their business or new product/service offerings. In the press release remember to link to the relevant page or blog in your site using strong keywords in your anchor text.
Another strategy that websites use to build backlinks is guest posting blogs. Hundreds of blogging sites, in a variety of niches, offer “guest posting” publishing articles that add value to their visitors. Guest posting content for other sights is an excellent way to get exposure to your brand and build backlinks that will in turn help your ranking with search engines.
Not Sharing Yourself
Your website is not only a portal to sales, but your opportunity to connect with your target market in a personal way. Many websites make the mistake of thinking their visitors are not interested in knowing more about them and what makes their company special – they are. Online shopping can be a cold experience with many consumers happy to give their money to actual people rather than heartless corporations.
If you are a small family company, it may work in your favor to share that fact. Make sure you have an “about us page” and link to it when referring to yourself and your company throughout your content. For easy plug and play, designs use an all about me template and share your personal vision with your online community.
Not Offering Valuable Links
Arguably the most important part of link building is offering external links that add value to the readers of your content. The options for hyperlinks are numerous for almost every topic and point you are making. The number of links you have is not nearly as important as the quality of the links you include.
Search engine ranking algorithms are becoming more and more complex with the goal of connecting search queries with the best relevant and useful content online. Providing high-quality links that add true value to your content writing is a surefire way to add value to your site and search engines look for this.
Avoid Link Building Mistakes
The truth is that it takes time and effort to drive organic traffic to your website. That being said, do yourself a favor and learn all you can about SEO and avoid making common time wasting link building mistakes. For more helpful and high-quality online marketing advice read more articles on our blog.