3 Common Link Building Mistakes and How to Avoid Them

Congratulations! Your website is upon the world wide web, and you’re excited to start carving out your piece of the $4.48 trillion global e-commerce market (projected 2021 market size). If you are like thousands of new website owners, you may be frustrated with figuring out how to get organic traffic to your website with Search Engine Optimization (SEO) and are eager to avoid common link-building mistakes.

6 Common Link Building Mistakes to Avoid - EU Business News

Developing a digital marketing strategy may seem daunting at first, with so much to learn about how to offer content that scores high in search engine rankings. Read on to get started in the right direction towards proper SEO while avoiding the link-building mistakes that could keep your website from being seen.

  1. Not Pursuing Backlinks

Backlinks are links on other websites that link to content on your website. This means, to have backlinks, you will need to have other websites link to you. This can be difficult to do if you are a relatively new and unknown website. Because of this, many website owners never pursue backlinks – a huge mistake.

Thankfully, there are a couple of easy ways to do this. One way is press releases. Many news sites online allow anyone to write and post press releases that share their business or new product/service offerings with the world. Remember to link to the relevant page or blog in your site using strong keywords in your anchor text in the press release.

Another strategy that websites use to build backlinks is guest posting blogs. In various niches, hundreds of blogging sites offer “guest posting” publishing articles that add value to their visitors. Guest posting content for other sights is an excellent way to get exposure to your brand and build backlinks that will, in turn, help your ranking with search engines.

  1. Not Sharing Yourself

Your website is a portal to sales and an opportunity to connect with your target market in a personal way. Many websites make the mistake of thinking their visitors are not interested in knowing more about them and what makes their company special – they are. Online shopping can be a cold experience, with many consumers happy to give their money to actual people rather than heartless corporations.

If you are a small family company, it may work in your favor to share that fact. Make sure you have an “about us page” and link to it when referring to yourself and your company throughout your content. For easy plug and play, designs use an all about me template and share your personal vision with your online community.

  1. Not Offering Valuable Links

Arguably, the most important link building is offering external links that add value to your content readers. The options for hyperlinks are numerous for almost every topic and point you are making. The number of links you have is not nearly as important as the quality of the links you include.

Search engine ranking algorithms are becoming more complex to connect search queries with the best relevant and useful content online. Providing high-quality links that add true value to your content writing is a surefire way to add value to your site, and search engines look for this.

Avoid Link Building Mistakes

The truth is that it takes time and effort to drive organic traffic to your website. That being said, do yourself a favor and learn all you can about SEO and avoid making common time-wasting link-building mistakes. For more helpful and high-quality online marketing advice, read more articles on our blog.


I have been working in the field of SEO and content marketing since 2014. I have worked with over 500 clients and more than 100 websites. I started blogging in 2012 and have now made my first steps into the world of freelancing. In my spare time, I like to read, cook or listen to music.