4 Steps to Choosing the Right Keywords for SEO

If you’ve been in online marketing for some time, you probably have encountered articles that generate more traffic than others. Thanks to some phrases in your web content, you have reached the top of search engine results. This doesn’t happen by chance, though! It can be attributed to search engine optimization, the reason why most businesses hire the best SEO companies.

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Keywords for SEO- what are they about?

Keywords for SEO are phrases in your web content that help potential clients locate your website via search engines such as Google. The main goal of hiring SEO services is to rank high in search engine results. This is because clients use specific keywords while searching for products online.

What’s more? Optimizing your business website for SEO keywords drives traffic to your website, thus improving conversions. There are different types of SEO keywords; these are

  • Short tail keywords

These comprise one or two words in length. They are famous for their high search volume, meaning most people use them often. Sounds good? Not yet! Short-tail keywords are good and will put your business across a big audience.

However, they are highly competitive, and your business may not rank well with such phrases. They may also not work well if your site is new and competing against grand corporations with existing optimized sites.

  • Long-tail keywords

A long-tail keyword can comprise three to about ten words. They have a lower search volume and less competition. Although fewer people use these keywords, you are more likely to reach such clients. They also have a more precise intent compared to their short-tail counterparts. Are they suitable for my website?

How can I choose the right keywords for SEO?

You’re probably wondering how to pick the right keywords that drive traffic. There are various strategies to achieve this. Here are perfect examples;

1. Keep the search intent in mind.

It’s essential to research keywords with the search intent in mind. For instance, SEO categorizes key phases into three groups. These are navigational, informational, and transactional commercial keywords.

Navigational keywords: A user uses Google or other search engines to navigate search pages.

Informational keywords: This is when clients use search engines to seek specific information. For instance, Who owns the Unilever company.

Transactional commercial keywords: Such keywords suggest that the searcher wants to make a purchase. They use strong indicators like” buy,” “purchase,” “pay for,” and more.

2. Analyze the competition

It’s vital to access the ad landscape when creating your content. Think of the level of competition for your chosen keywords. The best way to do this is to type the keyword on Google and see the results. Look for the ads; these have the “Ad” tag, and Google always displays paid ads over the results.

3. Take advantage of keyword research tools.

Multiple online tools will give you the most suitable options for your enterprise. Examples are;

You can also combine these tools to get the best SEO keywords.

4. Consider long-tail keywords

Long-tail keywords should be your priority. Long-tail keywords are longer and more specific; they will help garner more traffic with time. Moreover, long-tail keywords will be useful if you market your products in a highly competitive market. However, you may need short keywords for branded phrases like our company’s name or homepage.

Final thoughts

Your choice of keywords significantly determines the amount of traffic on your site. Hire a professional SEO agency and be sure of the right keyword on your site. The specialist will optimize your page and help you boost traffic, thus more sales and revenue.


I have been working in the field of SEO and content marketing since 2014. I have worked with over 500 clients and more than 100 websites. I started blogging in 2012 and have now made my first steps into the world of freelancing. In my spare time, I like to read, cook or listen to music.