CLEVELAND, Feb. Thirteen, 2019 (GLOBE NEWSWIRE) –
– Agencies are creating memorable, award-prevailing content material for his or her logo customers. But are they working towards what they pontificate? Content Marketing Institute launched its first-ever research record for corporations, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends. We discovered businesses are practicing and locating success with their very own content material advertising efforts.
To see our analysis and to download the total document
Key Findings:
83% of documents used content material advertising correctly to create emblem recognition inside the final one year.
Forty-nine % of these surveyed document their employer is in the sophisticated/mature section of content advertising and marketing maturity.
64% of all respondents say they are greater a hit with content material advertising than 365 days ago.
“It’s encouraging to peer many organizations record content advertising adulthood and success,” says Cathy McPhillips, VP of Marketing, Content Marketing Institute. “One of the maximum exciting findings from the studies is that 74% of organizations are extremely or very devoted to content marketing – that’s higher than the B2B, B2C, and manufacturing segments studied. Agencies are full of skilled communique experts who see the cost of content advertising and marketing as a part of an integrative approach. They see the price and achievement it brings to their advertising mix as well as their customers.”
More highlights:
94% of respondents agree their company values creativity and craft in content creation and production.
69% of respondents continually/ often use storytelling in their own content material advertising.
58% of the companies anticipate their 2019 content material advertising price range to boom compared with 2018.
To view all CMI research and to enroll in our emails, visit: contentmarketinginstitutecom/studies
Watch this video with insights from entrepreneurs relating to all of CMI’s research.
About Content Marketing Institute
Content Marketing Institute is the leading international content material marketing training and schooling enterprise, coaching business enterprise brands the way to appeal to and retain clients via compelling, multi-channel storytelling. CMI’s Content Marketing World event, the largest content material advertising-centered event, is held every September in Cleveland, Ohio, USA, and the ContentTECH Summit occasion is held each spring. CMI publishes Chief Content Officer for executives and offers strategic consulting and content advertising research for many pleasant-acknowledged brands inside the international. Watch this video to examine extra approximately CMI. Content Marketing Institute is organized by way of UBM. In June 2018, I blended with Informa PLC to emerge as a leading B2B data offerings group and the most prominent B2B Events organizer inside the international. To research more and for the state-of-the-art news and statistics, visit www.Ubm.Com and www.Informa.Com
