ALIX NYC is New York, primarily based fashion label that specializes in girls’ bodysuits and swimsuits. We seek a motivated, organized, and creative person to direct and manipulate our e-commerce enterprise and digital advertising programs.
The perfect candidate will cultivate the ALIX NYC logo notion via careful content choice and distribution throughout digital platforms. This candidate will attempt to achieve exponential income increase and emblem recognition utilizing effective control of product, content, marketing, analytics, customer support, and success.
Responsibilities:
Direct and manipulate all elements of the e-trade enterprise, online purchaser revel in and normal digital advertising method
Maintain the internet site’s security and integrity – ensuring the most excellent internet site overall performance, troubleshoot issues, and oversee enhancements and improvements.
Oversee making plans and oversight of latest product launches consisting of product pictures, retouching, merchandising, inventory descriptions, shipping dates, press, search engine optimization, and so forth.
Responsible for super customer service, suitable guidelines, efficient order processing, success, transport, and returns.
Strategize, expand, and execute applications to optimize and grow the e-trade enterprise.
Implement first-class practices and modern strategies to optimize person experience thru internet site and mobile capability
Create and very own E-trade price range and hold branch P&I
Responsible for Weekly and monthly income, stock, promote-thru, site visitors, and advertising reviews
Manage digital advertising programs, together with email, search engine marketing, gifting, paid social, and remarketing packages.
Manage email advertising and marketing strategy, oversee content, promotions, and e-mail acquisition
Execute marketing and promotional calendar to obtain sales goals
Ensure the most desirable product assortment is obtainable to satisfy client demand
Manage social media structures; innovative property, posting, and curation.
Strategize on advertising and marketing efforts to grow emblem cognizance and client engagement thru social platforms
Oversee the development and execution of all virtual asset creation, inclusive of marketing materials, website design, digital advertising, and social media collateral
Work with Creative Director on the execution of all eCommerce photoshoots and advertising assets
Collaborate with layout, finance, and PR group to force traffic thru influencer collaboration and gifting, on-line exclusives, partnership opportunities, and different efforts that could boom logo focus.
Requirements:
3+ years revel in virtual advertising and marketing/eCommerce, visual merchandising, retail
Bachelors Degree
In-intensity understanding and understanding of social media platforms
Operating information of Shopify Platform
Experience with Google Analytics, AdWords, Facebook, SEO
Excellent written, verbal, and presentation abilities
Extremely organized and attention to element
Self-starter who can assume outside the field
Adobe Suite – Photoshop, and InDesign
Passion for style, virtual retail, social media, photography
Positive, seasoned-energetic, hassle solver
