Bing finally releases AMP viewer for news stories in mobile search

Bing announced Monday the release of the Bing AMP (Accelerated Mobile Pages) viewer. With the announcement, Bing mobile searchers can access AMP-enabled pages from the search results.

AMP viewer and AMP carousel rolling out globally. AMP pages are now available in the US’s news carousel and will be rolling out to other countries in the coming months. It will also become known for more links in Bing search results and websites beyond the news.

The screenshots above show the “top headlines” section with AMP stories — indicated by the lightning bolt icon — in the AMP carousel. Clicking on those stories will load the articles in the AMP viewer.

Google: Mobile-Friendly Does Not Mean Ready For Mobile-First Index

Google, the driving force behind the open-source AMP Project until this week, began showing AMP-enabled stories in its search news carousel about two years ago.

Bing joined the AMP Project in 2016. The company said its AMP viewer would be available this summer in June.

How does this impact Bing users? News results may load faster on mobile. This may incentivize publishers to enable AMP content and have stories load quickly from Bing search. Bing makes no mention of how AMP might impact ranking. Google has said AMP does not directly change a page’s rank in search but reserves certain sections of its search results to show only AMP content.

Advice for webmasters from Bing. Bing wrote, “The AMP protocol offers the ability to cache and serve cached copied AMP content published on the web, providing faster user experiences on Bing. To enable your AMP-published content within Bing, you must allow the Bingbot (our crawler) to fetch AMP content and cross-origin resource sharing (CORS) for the domain. Most amps-enabled sites and advertisers have already authorized the CORS sharing for the domain, but now need to add to the allowed list.”


I have been working in the field of SEO and content marketing since 2014. I have worked with over 500 clients and more than 100 websites. I started blogging in 2012 and have now made my first steps into the world of freelancing. In my spare time, I like to read, cook or listen to music.