AMP viewer and AMP carousel rolling out globally. AMP pages are now available in the US’s news carousel and will be rolling out to other countries in the coming months. It will also become known for more links in Bing search results and websites beyond the news.
The screenshots above show the “top headlines” section with AMP stories — indicated by the lightning bolt icon — in the AMP carousel. Clicking on those stories will load the articles in the AMP viewer.
Google, the driving force behind the open-source AMP Project until this week, began showing AMP-enabled stories in its search news carousel about two years ago.
Bing joined the AMP Project in 2016. The company said its AMP viewer would be available this summer in June.
How does this impact Bing users? News results may load faster on mobile. This may incentivize publishers to enable AMP content and have stories load quickly from Bing search. Bing makes no mention of how AMP might impact ranking. Google has said AMP does not directly change a page’s rank in search but reserves certain sections of its search results to show only AMP content.
Advice for webmasters from Bing. Bing wrote, “The AMP protocol offers the ability to cache and serve cached copied AMP content published on the web, providing faster user experiences on Bing. To enable your AMP-published content within Bing, you must allow the Bingbot (our crawler) to fetch AMP content and cross-origin resource sharing (CORS) for the bing-amp.com domain. Most amps-enabled sites and advertisers have already authorized the CORS sharing for the ampproject.org domain, but now need to add bing-amp.com to the allowed list.”