Can Japanese TV tidy guru, Marie Kondo, display marketers the way to work smarter?

It’s smooth to say that we want to review and update our practical advertising strategies right now of the year. It’s more difficult than we think, even though it’s hard to get started.

That’s why we must practice the KonMari approach to our digital advertising approach. What does Marie Kondo (the Japanese TV megastar famous for her tidying-up program) have to do with advertising and marketing? You would possibly ask.

Kondo and her strategies have been famous for years, but she’s recently gained a larger target market through Netflix’s ‘Tidying Up with Marie Kondo.’ All of a sudden, many of us were enthusiastic about the art of tidying up.

Organizing guru Marie Kondo sparks plenty of joy on social media | The Japan Times

We’ve realized that tidying up can be less confusing if you follow a structure. It may even emerge as healing by displaying your appreciation for your belongings while sorting out what you need for your lifestyle.

Once you try to comply with this approach, you need more of this for your life, even in just one drawer. And that’s why it’s time to use her techniques in our digital advertising strategies, too.

Creating a ‘pile’ of all of your techniques

The first step to tidying up is to get a visible evaluation of all of your matters. In this situation, it’s time to jot down the entirety; this is part of your virtual marketing method.

Don’t just focus on words consisting of ‘content advertising’ and ‘social media advertising and marketing.‘ Try to narrow it down as much as possible.

For instance:

Content advertising and marketing – a weblog, ebooks, newsletters, onboarding content, help guides, and podcasts.
Paid social – Facebook commercials for consciousness, LinkedIn advertisements for lead generation, Twitter ads for engagement.

Start mapping out everything that you are involved in your digital advertising method.

This has to assist you to see a holistic view and how every tactic shapes your strategy. It also can help you see tactics that probably hurt your approach.

Deciding what you need to hold

The next step has to do with decluttering. Once you visualize your strategy’s factors, it’s time to determine what you need to keep.

According to Kondo, you may start with garments, books, and miscellaneous objects until you visit the ‘toughest’ selections over things of a sentimental price. In this situation, you can begin with the ‘easiest’ decisions primarily based on your modern-day consequences.

For example, if your weblog posts are critical, then it’s a fresh choice to keep them. The identical might practice on your SEO approach and the plans to cognizance more on seek site visitors. If you have already decided that you want to spend extra time on it, then there can be an opportunity you need to discover.

Now it’s time to be sincere with yourself. Is there a tactic that didn’t work correctly? However, you’re insisting on maintaining it for your approach? Is there something you’re continually making plans to try out but in no way do?

Also, is there an approach you hold to make investment cash but don’t get the favored return on funding? For example, you might be energetic on Facebook, but there’s no real ROI for over six months.

You keep developing more advertisements to boost your reach and site visitors, but the effects are no longer where you’d like them. You recognize that Facebook Ads can be powerful and that you want to pay-to-play, but is it time to shift your priorities?

This is the hardest level when you need to talk with your crew about the priorities and which procedures you want to be aware of. It might be tough to set a number of these apart. However, it’s usually higher to the perception of what’s best for your commercial enterprise.

Beware, you don’t need to alternate everything in the future. The concept is to be sincere about what you want to hold.

Changing your mindset

The ‘KonMari’ technique changes your mindset to hold what “sparks pleasure” in your existence. Regarding advertising and marketing, we could say that the end to ‘preserve what brings you joy’ should grow to be ‘hold what makes your paintings less difficult.’

If search advertising and marketing bring you closer to your goals, you must hold it. If Facebook advertising is most effective, taking a massive part of your price range without seeing the desired effects, then maybe it’s time to set it aside.

No, you don’t need to merely set apart exceptional approaches before testing them in specific variations. Although you don’t have the time or the money to hold them going, you could simply alternate your awareness on more great hit tactics.

We will examine from the KonMari technique that the more significant we’re doing away with processes that aren’t working, the less severe it will be to tidy up our approach. And all we want, without a doubt, is to ensure we retain a successful virtual advertising and marketing approach. Bring at the ‘pile’ of tactics.


I have been working in the field of SEO and content marketing since 2014. I have worked with over 500 clients and more than 100 websites. I started blogging in 2012 and have now made my first steps into the world of freelancing. In my spare time, I like to read, cook or listen to music.