Crawl-First search engine optimization: A 12-Step Guide to Follow Before Crawling

Crawl-first SEO focuses on the principal elements of the hunt engine infrastructure: crawling and indexing.

If all the pages on a domain aren’t crawled, they can’t be listed. And if your pages can’t be contained, they received seem in seek engine effects pages (SERPs).

This is what makes a move slowly-first search engine marketing is essential – it’s all approximately ensuring all of the page gifts on a site are crawled and indexed so they may function adequately within the SERPs.

Crawl-First SEO: A 12-Step Guide to Follow Before Crawling

Crawl-first SEO can:

Help you apprehend how Google crawls your sites.
Identify incompatibilities.
Help Google access useful pages.
Help Google apprehend the content material.

But before you crawl your customers’ websites, make sure you observe this 12-step manual.
Before Configuring the Crawl
Collect Information & Data from the Client

1. Send a Crawl Questionnaire Document to Your Client

In this file, you should ask the subsequent questions:

How many merchandises do you have got to your website online?

This is a question which you can’t the solution. You can’t recognize the wide variety of products of their databases or how many of them are provided exactly theine.

On the opposite, your customer usually knows the answer to this question with the aid of coronary heart, and they could answer you’re a maximum of the time without difficulty.

I am announcing most of the time because I came across a few customers who don’t understand how much merchandise they have got on their sites. This can appear, too.

Knowing how many merchandises the client has is one of the most essential facts you need to realize before crawling the website. Whereas, that is one of the most critical motives you will conduct a “Crawl-first search engine marketing Audit” on their site.

You have to understand the range of their available merchandise online because you would surely like to reply to crucial questions at the end of your search engine marketing audit:

Can the crawler access all of the product pages on the website online? For the first query, if the crawler can’t get entry to all of the product pages on the site, the fine is to research the web server logs. This will help you apprehend whether or not the search engine bot, let’s say Googlebot, can get admission to the product pages but no longer your crawler. Otherwise, there may be many reasons inflicting this trouble, together with JavaScript.
Is the crawler accessing extra product pages on the site than it has to? If there are immoderate product URLs in your crawl, then there ought to be. It shows the trouble with the web page’s move slowly. There can be a crawler entice in the worst case, which is right to discover with your audit.

I have been asked earlier than if we will think of articles as products for other sites. The solution to this question is yes.

When we ask for the number of available products on their websites to our clients, mainly by way of merchandise, we suggest what the web page proposes as long tail. They can offer articles, information, podcasts, motion pictures, and so on… other than products.

Do the pages in your web page go back to exclusive content primarily based on person-agent?

You are asking if the content material at the pages modifications with consumer-agent.

Do the pages in your site return exceptional content material based on perceived u. S. Or favored language?

You would like to study if the content material on the pages changes with geolocalized IPs or languages.

Are there crawl blocking off accesses or restrictions for your website online?

First, you’re asking if they’re blocking off some sort of IPs, user-marketers from crawling. Second, you would really like to study if there are a few moves slowly on the website.

As an instance to the crawl restriction, it’s miles feasible that the server responds with HTTP repute code other than 2 hundred by exceeding a certain quantity of requests per second.

For example, the server might also respond with HTTP status code 503 (Service Temporarily Unavailable) while a crawler’s requests exceed 10 pages consistent with second.

What’s the bandwidth of your server?

Usually, they don’t understand the solution to this question.

Basically, you should explain to your customer that you are asking what number of pages according to 2nd you may move slowly on their website.

Anyhow, I endorse you to agree on the wide variety of pages in keeping with 2nd, which you may crawl their web page together with your consumer.

This might be a good deal for you so that you do now not emerge as in uncomfortable conditions in a while, inclusive of inflicting server failure due to your crawl requests.

Do you have favored move slowly days or hours?

Your purchaser might also have a few preferred moves slowly days or hours. For example, they would like that their websites get crawled at the weekends or in the evenings.

However, if the patron has such preferences and the range of move slowly days and hours are very confined, it’s far essential to let them realize that as an end result, acting the search engine marketing audit will take longer due to days or hours of the confined crawl.

2. Access & Collect search engine marketing Data

Ask your patron to get right of entry to:

Google Search Console.
Web analytics equipment (e.G., Google Analytics).
Web server logs.

You have to also download the sitemaps of the website, which available.


I have been working in the field of SEO and content marketing since 2014. I have worked with over 500 clients and more than 100 websites. I started blogging in 2012 and have now made my first steps into the world of freelancing. In my spare time, I like to read, cook or listen to music.