Eight Video Marketing Tips for Restaurants

A current survey showed about half of the Internet users searching for a video earlier than going to a real keeper, and eighty percent believed an indication video helped them decide on buying. Imagine a neighborhood diner researching before they head out for their weekly date night time with their spouse. They view several movies even as selecting in which to consume — yours have to be one among them.

6 Ways to Use Video Marketing to Strengthen Your Brand | Inc.com

When it involves growing a video to your restaurant, a few strategies will make it entice extra attention.

Other than the owner, the chef is one of the maximum vital humans in your eating place. The menu and the taste of the food force the fulfillment of your status quo. When human beings revel in your meals, they’re much more likely to go back and inform their buddies approximately your restaurant.

Let people get to know your chef by interviewing them. Ask questions about where they discovered cooking dinner, what their favorite meal is, and why their cooking stands proud of the alternative chefs inside the town.

2. Record Client Testimonials

When it involves advertising processes, customer testimonials have an 89 percent effectiveness rating. People generally tend to agree with what others have to mention over what the enterprise says about itself, even supposing they don’t, in my opinion, recognize the reviewer.

Choose some of your regular customers who already love your establishment and dine there often. Ask them if they’d be interested in presenting a video testimonial. In addition to achieving capacity clients thru video advertising and marketing, your standard clients will probably share their video interviews with all their own families and buddies and gain capacity site visitors on your restaurant.

3. Be Authentic

Don’t faux your status quo is something it is not. If your eating place is an informal dinner, display off what you do, please. Don’t try to appear to be excellent at eating if you are not. Don’t act own family-friendly if you don’t have a youngsters’ menu.

Experts understand a video this is plausible gets other stocks. The style of your video influences its authenticity as well. Consider your target market and what tone speaks to them.

4. Tell Your Story

Create a corporate video wherein you show purchasers your character and dream for the restaurant. Where did you get your start, and who started out the eating place? Talk approximately any struggles within the starting and the way you’ve got triumph over them. Don’t be afraid to tell funny tales and display off the employer culture of your emblem.

5. Focus on Local Patrons First

Even though it is probably tempting to reach out to the world with a global platform like YouTube, consciousness on using local visitors for your eating place first. Residents end up repeat customers and are the backbone of your eating place. Later, you can continually amplify into international markets and goal vacationers in your town through one of a kind tour websites or maybe thru focused advertising of humans planning a vacation for your place.

6. Use a 360-Degree View

If someone regarded your food in character, the revel in might be 3-dimensional, so it only makes me feel the films you shoot must be, too. Choose the dishes in your menu with the brightest colorings and show them from a 360-degree video view. Allow the viewer to look at the steam rising from your pasta and seize the chef pouring a rich, creamy sauce over chicken. Show the dish from all facets and the pinnacle.

7. Recipe Videos

Have you noticed what number of recipe motion pictures are on Facebook, Pinterest, and YouTube? Tasty, BuzzFeed’s recipe video channel, has approximately ninety-eight million Facebook fans and nearly as many likes. Their videos function brief, yummy recipes, and meal ideas.


I have been working in the field of SEO and content marketing since 2014. I have worked with over 500 clients and more than 100 websites. I started blogging in 2012 and have now made my first steps into the world of freelancing. In my spare time, I like to read, cook or listen to music.