Four Bad Local search engine optimization Practices

In 2019, many CEOs saw and tested many styles of practices. While some might work simply pleasant, they’re violating Google’s guidelines. This is truly not wholesome in your listings, and while you may experience brief-term effects, black and grey-hat approaches are typically horrific.

#1. Listings at an ineligible cope with

If you are in the search engine marketing sport, you likely have a consumer with numerous place listings. You might also see those listings are already rated pretty properly, and the entirety seems exceptional? Have you attempted checking the addresses on Map’s Street View just to find out that there is not a commercial establishment, now not even a storefront, but a regular residence? This is a literal violation of Google’s tips.

The fine aspect you could do about its miles is self-documenting these listings to Google. So, a long way, Google has never punished a business that self-suggested unintended unsolicited mail.

Is this definitely a horrific issue? Yes, it’s far! Google is stringent about it, and their guidelines state that the page needs to be created at the actual location. Mailboxes in distant places aren’t proper, and businesses offering the best cellular services must have one web page for a primary office.

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#2. Identical telephone quantity, exceptional listings

Yes, I have handled many customers who declare that having the best business phone quantity is convenient as they don’t need to pay for every other phone line. Yes, this makes the experience, however, before something else that is complicated for Google.

Let’s say you have a Real Estate business enterprise and every other business offering Weight-Loss applications. Imagine what will happen if a Google rep calls to verify your Real Estate list’s cellphone number, but you answer the cellphone with “Weight-Loss Training. g”… You are truly in a problem if this happens.

In other words, paying the extra cellphone line is a vital commercial enterprise fee. The precise news is that this is most likely tax-deductible!

#3. Keyword stuffing in listing names

Your listing call needs to replicate your actual global enterprise call without consisting of any pointless statistics via pointers. Here’s an example of a bad list name – “Los Angeles Fitness – The Affordable Workout Program Solution.” Don’t try to get creative here, as it doesn’t depend on how proper it sounds. If you’re violating the rules, you are likely to have your listing suspended.

Yes, we’ve all visible success listings violating the tips, and it’s so proper that it looks like Google isn’t always very strict about such practices. However, my recommendation is – don’t take the danger. Above all, that is an awful instance of brand construction and no longer an awesome advertising and marketing method.

#4. Creating multi-website webpages

Let’s say you are trying to cover 2 different locations with matching domain names. You are probably thinking about something like and Well, regrettably, this is not an exceptional concept. The most apparent thing is that the content material will possibly be the same. Imagine the identical factor with 15 one-of-a-kind places… It’s just pretty messy.

My most important recommendation on handling a situation like this is to at least have a single domain and eventually 301 redirect the old websites to the primary one. Get as many outside hyperlinks leading on your predominant site as feasible.

I recommend not to fall for black-hat and grey-hat procedures and to comply with professional hints. It would take you a piece more time to peer outcomes; however, if you observe the guidelines, you may truly see your listings within the top positions, and you’ll never fear approximately surprising consequences and suspended listings.


I have been working in the field of SEO and content marketing since 2014. I have worked with over 500 clients and more than 100 websites. I started blogging in 2012 and have now made my first steps into the world of freelancing. In my spare time, I like to read, cook or listen to music.