Four Bad Local search engine optimization Practices

In 2019, many CEOs saw and tested many styles of practices. While some might work simply pleasant, they’re violating Google’s guidelines. This is truly not wholesome in your listings, and whilst you may experience brief-term effects, black and grey-hat approaches are typically horrific ultimately.

#1. Listings at an ineligible cope with

If you are in the search engine marketing sport, you likely have a consumer with numerous place listings. You might also see those listings are already rating pretty properly, and the entirety seems exceptional? Have you attempted checking the addresses and on Map’s Street View just to find out that there is not a commercial establishment, now not even a storefront but a regular residence? This is a literal violation of Google’s tips.

The fine aspect you could do about its miles to self-document these listings to Google. So a long way, Google has never punished a business that self-suggested unintended unsolicited mail.

Is this definitely a horrific issue? Yes, it’s far! Google is stringent approximately it, and of their guidelines, it’s stated that the page needs to be created at the actual, actual-global location. Mailboxes in distant locations aren’t proper, and businesses offering the best cellular services have to have one web page for a primary office.

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#2. Identical telephone quantity, exceptional listings

Yes, I have handled many customers who declare how convenient it is to have the best one business phone quantity as they don’t need to pay for every other smartphone line. Yes, this makes the experience, however, before something else, that is complicated for Google.

Let’s say you have got a Real Estate business enterprise and every other business that offers Weight-Loss applications. Imagine what will show up if a Google rep calls to verify your Real Estate list’s cellphone number, but you answer the cellphone with “Weight-Loss Training”… You are truly in problem if this happens.

In other words, paying the extra cellphone line is a vital commercial enterprise fee. The precise news is that this is most likely tax-deductible!

#3. Keyword stuffing in listing names

Your listing call needs to replicate your actual-global enterprise call without consisting of any pointless statistics via pointers. Here’s an example of a bad list name – “Los Angeles Fitness – The Affordable Workout Program Solution.” Don’t try and get creative right here, as it doesn’t depend on how proper it absolutely sounds. If you’re violating the rules, you are likely to have your listing suspended.

Yes, we’ve all visible success listings violating the tips, and it’s miles proper that it looks like Google isn’t always very strict about such practices. However, my recommendation is – don’t take the danger. Above all, that is an awful instance of brand constructing and no longer an awesome advertising and marketing method in any respect.

#4. Creating multi-website webpages

Let’s say you are trying to cowl 2 different locations with matching domain names. You are maximum probably thinking about something like fitnesslosangeles.Com and fitnessantamonica.Com. Well, regrettably, this is not an exceptional concept. The most apparent thing, approximately its miles that the content material will maximum possibly be the same. Imagine the identical factor with 15 one-of-a-kind places… It’s just pretty messy.

My most important recommendation on handling a situation like this is to at least have a single domain and eventually 301 redirect the old websites to the primary one. Get as many outside hyperlinks leading on your predominant site as feasible.

My recommendation is not to fall for black-hat and grey-hat procedures and to comply with the professional hints. It would possibly take you a piece greater time to peer outcomes, however, if you observe the guidelines, you may truly see your listings within the top positions, and you’ll never fear approximately surprising consequences and suspended listings.


I have been working in the field of SEO and content marketing since 2014. I have worked with over 500 clients and more than 100 websites. I started blogging in 2012 and have now made my first steps into the world of freelancing. In my spare time, I like to read, cook or listen to music.