Google AdWords Express is Now Part of Google Ads

Google is notifying advertisers that AdWords Express has joined the Google Ads platform.

AdWords Express campaigns are now available in Google Ads as ‘Smart’ campaigns.

Previously, AdWords Express was a standalone answer, designed to be a decrease protection option for small businesses.

Now, Smart campaigns nevertheless have all the same advantages as AdWords Express campaigns, but with progressed capabilities.

Google highlights the following advantages:

Google Ads vs Google Express - Lionhead Marketing

Create an online ad speedy and effortlessly.
Pay best when humans click your ad.
Attract greater clients on your website or Google Maps listing.
Minimal ongoing control was necessary. Google Ads runs your advertisements for you.
Reach customers on laptop computer systems and cell gadgets (together with mobile phones and capsules).
Review the effectiveness of your commercials on your dashboard.
Key features available in Smart campaigns consist of:

“Campaigns” evaluation: An account’s home base which contains Google-generated performance insights.
Critical account signals: Important notifications about campaigns, billing troubles, etc.
Verified calls: Shows the number of calls acquired from a campaign, along with the number of clicks.
Map movements: Helps tune the variety of times humans noticed an ad and then clicked the business’ pin on Google Maps or got directions to the business.
Google Analytics: Track moves visitors to tackle a website after clicking an advert.
Ad scheduling: Choose the times of the week and the times of the day to run an advert.
Google notes that it is open to remarks on Smart campaigns, which can also assist form future updates.

Advertisers can proportion remarks using the ‘Leave remarks’ alternative, accessed with the aid of clicking the 3-dot icon within the higher right-hand side of your account.

More Resources
10 Tips to Get the Most Out of Google AdWords Express
Google AdWords Is Now Google Ads


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