Google AdWords Overview Page New Words & Ad Group Shift Cards

Google stated on Google+ and Twitter that new cards have come to the AdWords evaluation page for advertisers. Google has introduced the New Words card and Ad Institution Shifts perception card to the evaluation web page.

New phrases card

This card indicates new phrases that human beings use while searching and finding your ads on If you use extensive healthy key words, your ads run while humans search for applicable variations of your keywords, even if the variations aren’t on your keyword lists.

Based on this perception, you may need to recall including these phrases as key phrases or terrible key phrases or converting your keyword in shape sorts.

9 Examples of Effective Google Ads Campaigns

Ad group shift card

This card lets you understand when there’s an extensive change in the cost of an ad institution as a percentage of its marketing campaign’s fee. For example, if a maximum of your value used to come back from one advert institution within a drive and that has been modified currently, you may see this card.

Based on this perception, you can determine to do so by shifting the new main advert group into its marketing campaign, changing how you bid, or assessing modifications you made to this campaign or advert institution.


I have been working in the field of SEO and content marketing since 2014. I have worked with over 500 clients and more than 100 websites. I started blogging in 2012 and have now made my first steps into the world of freelancing. In my spare time, I like to read, cook or listen to music.