Google is giving all advertisers the potential to run 15-second non-skippable video advertisements.
Previously, these commercials were only available to select advertisers through YouTube reservations, just like Google Preferred.
Google is bringing the 15-2nd non-skippable video advert layout from YouTube to Google Ads and Display and Video 360.
In an assertion, the agency states:
The ads will be displayed across YouTube and Google video advert partners.
Google notes that its ad system will continue to have protections to cap the number of advertisements a consumer sees.
So multiplied admission to these ads should not affect the general YouTube consumer revel.
Google will start increasing admission to today, with full availability coming within the next few weeks.