Google Images & Video Search Have “Massive Potential,” Often Overlooked by SEOs

According to Google’s Gary Illyes, image and video searches are usually unnoticed, and SEOs must pay more interest.

This topic came up several times via his Reddit AMA on February 8.

In fact, Illyes started his AMA thread by mentioning: “Nowadays, I’m focusing more on Google Images and Video.”

A Reddit user picked up on that statement and asked for extra facts about what’s coming for picture search this year.

Illyes said he can’t pre-announce something; however, media seek is “manner too not noted,” even on Google’s end.

How to Searching Video on Google | Google Video Search | Video Google Search

Google will be tasking extra engineers with working on media search this year.

This topic becomes touched on again similarly down the thread when a Reddit person requested: “Is there anything that maximum search engine marketings have a tendency to miss/now not take note of?”

That’s when Illyes discovered that image and video seek are the most overlooked by using SEO.

In his words, This topic became touched on again when a Reddit user asked: “Is there whatever that most SEOs generally tend to miss/not be aware of?”

That’s when Illyes discovered that photo and video seeking are the most neglected by SEOs.

In his words:

Some interesting facts associated with pix were supplied at some point in the AMA.
Image Recognition is a Relevant Signal

Illyes answered the subsequent question with an easy “Yea”:

What does that suggest for SEO?

Knowing that photo reputation is a relevant sign would make the experience to apply pix more tactfully.

That way, using snapshots that Google can easily understand is relevant to what’s being written about in a piece of content.

Perhaps that is going without saying. However, there’s often a bent to apply random pics, memes, and GIFs to make content material extra engaging for readers.

Is Google capable of apprehending the relevance of those photographs? It’s probably no longer as smooth as something that’s extra trustworthy.
Web Accessibility is Not a Ranking Factor for Images and Video

While making pictures more accessible through factors like alt text is recommended, it’s no longer an immediate rating element.

The following query changed into asked:

Illyes responded with: “Unfortunately, no.”

Read the overall AMA here for greater perception from Google’s Gary Illyes.

Also, see the resources:

Google’s Gary Illyes Explains How RankBrain Works
Google: Hreflang Not a Ranking Signal, But Will Drive Targeted Traffic



I have been working in the field of SEO and content marketing since 2014. I have worked with over 500 clients and more than 100 websites. I started blogging in 2012 and have now made my first steps into the world of freelancing. In my spare time, I like to read, cook or listen to music.