CCI dismisses allegations on Google of shutting AdWords accounts

The Competition Commission of India (CCI) has disregarded allegations of unfair enterprise practices against Google with appreciation to its advertising platform AdWords. The anti-opposition watchdog stated that Google did not violate any opposition norms.

The criticism was filed against Google LLC, Google Ireland Ltd, and Google India Pvt Ltd in 2014, by using a businessman Vishal Gupta of Audney.Com (informant) and tech organization Albion InfoTel (informant), alleging that Google isn’t always transparent, abuses its bidding manner, and indulged in anti-aggressive practices with admire to its advertising platform AdWords. Vishal Gupta, the proprietor of an organization named Shyam Garment Group of Companies, which additionally operated a USA-registered Delhi Call Centre Pvt Ltd with Audney Inc for tech help, alleged that Google suspended the tech support employer’s Adwords account with no purpose of promoting its newly launched Remote Tech Support operation Google Helpout, in the USA.


However, Google contended that it terminated the bills of the Informants because there were repeated severe violations by them of the AdWords regulations, and their behavior endangered the cease users.

The Commission tested three troubles and cited that Google affords sufficient facts to advertisers regarding the performance of their advertisements and that no contravention of the Act’s provisions can be attributed to Google’s bidding method.

CCI stated in its order that Google’s AdWords policies shield the platform and the up-customers, in particular, the inclined stop-customers. “there’s proof on a document showing that the informants’ behavior changed into likely to endanger give-up-customers of faraway tech services. They repeatedly committed more than one violation of the AdWords rules, demonstrating a constant and chronic pattern of misconduct and user damage (e.g., through approaches designed to mislead or exploit customers),” the order said.


The anti-opposition watchdog also said that AdWords Policies are to be had online and are just one of some rules that advertisers select to accept while establishing an account. While commencing their debts, both the Informants agreed to comply with the AdWords Policies. It provides that the commercials that infringe Google’s AdWords rules can be “disapproved” or “suspended” until rectified. Apparently, there was more than one violation of AdWords with the aid of informants together with telephone quantity coverage cellphone numbers in ad titles, textual content, or URLs that mislead users into thinking they could place a name by clicking on the advert. In reality, they could be redirected to a website.

The Commission additionally discovered that there is no evidence that the termination of the Informants’ accounts turned into intended to offer Helpouts with a competitive gain and that Helpouts facilitated the trade of records among specialists in numerous fields (e.g., teachers, private running shoes, docs, home restore experts, hobby fans, and extra) and users. Service carriers could provide their offerings via Helpout’s online video conferencing facility, video posting facility, and display screen-sharing facility. Google itself did not offer services to customers via the Helpouts platform but merely acted as an intermediary facilitating a connection between the customers and service companies.

In an announcement shared with MediaNama, a Google spokesperson said, “We are thrilled that, after a thorough analysis, the Commission has shown Google’s behavior to be fair, pro-patron, and compliant with competition law. We are devoted to ensuring that our customers have a safe revel in when clicking on ads on our platform.”

However, Competition Commission of India (CCI) Chairperson D K Sikri surpassed a dissent, be aware. He stated that “rather than passing a final order below Section 27 of the (Competition) Act, the present instances need to be referred back to the DG through the Commission below Section 26 (7) of the Act for additional research on the facets identified above”.

Section 27 pertains to orders surpassed with the aid of the regulator after an inquiry into agreements or abuse of dominant function.


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