oogle announced new AdWords capabilities nowadays at SMX which are all designed around two things: growing sales and measuring effects.
There’s new improvements for neighborhood advertisers, brick and mortar outlets, as nicely a brand new characteristic that every one advertisers might be able to take advantage of.
Here is a rundown of the whole thing that changed into introduced.
Affiliate Location Extensions in More Places
Google is increasing associate location extensions to video campaigns on YouTube. Previously they had been to be had for Search and Display campaigns.
Affiliate area extensions help emblem producers power and degree foot visitors to close by retail shops that sell their products.
Google says adding affiliate vicinity extensions to TrueView in-flow and bumper commercials can growth clickthrough rate by over 15%.
Local Catalog Ads Available to All Advertisers
By the quit of this month, Google will roll out its new local catalog ads to all advertisers.