How social media is fueling a market for novelty eggs


It all started out with seven chickens. Michelle Livingston become working as director of operations for a nonprofit in Denver, whilst she determined to put multiple birds in her outdoor. She soon fell in love with their antics, their colours, and their beautiful eggs. They were all Easter Eggers, a breed that lays green and blue eggs. She discovered they have been smarter than she expected. “Once I located those little critters are quite collectively and sentient, it started out us down a road of looking into food manufacturing and wherein [chicken meat and eggs] had been coming from,” she says.

That was in 2016. By 2018, she and her husband had bought a farm in Hotchkiss, about 200 miles southwest of Denver, and they have been ready to develop their flock. Livingston went to a hatchery proceeding to shop for 50 chicks and left with 150. When she known as her husband at the way home, the cacophonous cheep-cheeping from the backseat fast gave her away.

Sunshine Mesa Farm sells eggs that cross beyond what you’ll discover in a grocery keep. Store-bought eggs can vary from an 89-cent, Styrofoam 18-p.C. To pasture-raised eggs that go for $12 a dozen. They might be natural, GMO-loose, cage-loose, loose-range, local—or none of those matters. They will probable be both white or brown.

But Sunshine Mesa’s Rainbow Dozens are available white, inexperienced, sky blue, and multiple shades of taupe. Livingston continues 20 special breeds of chickens, starting from dark-brown laying Welsummers to locally bred, excessive-production blue or green layers.


The developing popularity for keeping backyard chickens has created an cognizance of breeds outdoor the same old Rhode Island Red or White Leghorns. And that has given upward thrust to a hunger for beautiful, colorful, Instagram-friendly rainbow eggs.

“It used to be you’d select [chicken breeds] for whether you need meat or eggs,” says Lisa Steele, a Maine-primarily based bird keeper and blogger. “Now it’s meat or eggs or quite eggs.”

Steele, whose weblog Fresh Eggs Daily has over seventy two,000 Instagram followers, says, “Instagram has had a large impact on why humans are selecting chickens.” Silkies, the toy canine of the chicken world, are famous on social media, as are chickens with putting feathers, beards, or crowns of feathers on their heads. Then, of route, there are the birds that lay fantastically coloured eggs. Steele says that any time she posts a picture of colored eggs, “it receives massive perspectives.”

White eggs was once a status symbol. Steele, whose family has been keeping chickens for 5 generations, says that as a kid, she ate brown eggs at domestic due to the fact that’s what the chickens on her family farm hatched. She remembers envying the white, keep-offered eggs in her friends’ refrigerators.

Pigmented eggs date returned at least 70 million years, current findings have proven. But chickens that produce them don’t usually have the lay charges of breeds like the White Leghorn—that can produce as many as three hundred ivory-hued eggs a 12 months.

Brown eggs became popular within the last couple of many years because of their affiliation with organic, regionally produced food. There’s surely nothing inherent inside the color that makes the egg more healthy, tastier, or more environmentally friendly.

The birds that lay those beautiful sky blue or kelp green eggs are usually less green. They are frequently the primary to stop laying in fall and the last to start in spring. Many breeds, like Cream Legbars, produce a scant a hundred and eighty or so eggs in step with year. These freeloaders, which have to be fed and housed 12 months-round—and in some cases can absorb to a year to lay any eggs in any respect—are so commercially impractical, that maybe their eggs ought to definitely signal the form of farmer who increases them?

“The egg color describes a way of life or a positive environment for a bird,” says Catherine Delphia, a farmer in Hillsdale, New York. “If you spot [an olive-colored egg], you realize that man or woman is doing small-scale breeding.”

Delphia, whose organization The Fancy F sells rainbow eggs for $12 a dozen, describes her work—which incorporates breeding chickens to produce positive colorings of eggs—as a innovative outlet. “If I had been treating it like a enterprise, I wouldn’t be doing it,” she says. Delphia says excessive incubation prices and occasional lay fees make it greater of a ardour assignment than a cash maker—and that her client base displays that.