How to Get Your Keywords Right for SEO and Conversion

The keyword should be used as your first search phrase in Google and other major search engines. Once you are there, you need to put it within the title of your page or post.

Also, the keyword should appear at least once in the body of the page or post. It would help if you optimized your keywords to increase conversions on your website and get more traffic. This blog shows you how to get the right keywords for your website and landing pages. There are tons of different types of keywords and keyword phrases that you can optimize for your landing pages and on your site.

Your website isn’t going to get any new clients without the right keywords. The first step in getting your keywords right for SEO and conversion is identifying the keywords you want to rank for. This is the first thing you must do when setting up a website. The keywords you choose will be the basis of your site’s content.

SEO and Conversion

Keyword research and analysis

Keyword research is the first step in optimizing a webpage or landing page for a certain keyword. Keyword research and analysis is one of the most important steps in getting results.

It involves gathering a list of relevant keywords and analyzing their competition. The next step is finding the best keyword for your business and ensuring it’s optimized in the right places.

To do this, you can use a tool such as the Google AdWords Keyword Planner, which is free. You can also use tools such as SEMrush to find keyword ideas and analyze the competition.

While many focus on “keyword density” and “keyword competition,” these are not the only factors you should consider. You also need to consider the user intent of the keyword, the ad copy, the page title and meta description, the target audience, and more.

Conversion optimization

Conversion optimization creates the perfect landing page based on the keywords, target audience, and overall objectives. While most marketers are familiar with conversion optimization, not all are aware of the other undefined types, such as keywords, long-tail, and short-tail. Combining all these gives you the ultimate keywords to drive traffic and conversions. Ultimately, you want to choose the undefined that will produce the best results and then write your landing page and website around those keywords.

Once you do this, you will get more traffic and sales, and your conversion rate will increase.

Keyword targeting

You can optimize many vague keyword phrases for your landing pages and site.

Here are a few examples of keyword targeting you can do:

Keyword targeting:

On-site: Optimize for your target keywords and phrases on your site. For example, if you sell shoes, you could include your keyword in the product’s name, description, and images.

Off-site: You can include keywords in your blog posts’ text and meta descriptions.

Social media: You can also use the target keywords in your posts. For example, if you’re selling shoes, you could discuss the best time to buy them on social media.

Here are a few more examples of keyword targeting you can do:

Keyword targeting:

You can use your keyword in your domain, title, and sub-domain. For example, if you have a blog named “SEO Tactics”, you could include your keyword phrase in your sub-domain, such as

You can use your keyword in meta descriptions, alt text, and images.

You can use your keyword in the content of your blog posts.

You can use your keyword in your social media posts.

Here are some other examples of keyword targeting:

Content marketing

Content marketing is a major part of SEO today, especially if you sell anything. With so much noise in the market, offering something unique and useful is the only way to stand out.

While you can’t write an article with a thousand words, you can create engaging and educational content. You can offer free guides, walkthroughs, or even create a series of ebooks.

The key is to create high-quality content your audience wants to consume.

Social media marketing

The best part about using social media to promote your brand is that it’s free. You don’t need to spend any money on ads, and you don’t need to use your own time to create content. All you have to do is create a social media account and start following relevant brands and influencers.

Once you get a decent amount of followers, you can begin reaching out to brands and influencers to get them to promote you and your website. You can also create a social media profile for your brand, which will be a great way to create a community around your brand. This will lead to more likes, follows, and comments and generate more trust between your brand and potential customers.

Frequently Asked Questions SEO and Conversion

Q: How does a good keyword come to mind when I want to create a website?

A: Keyword research should be done by someone who knows how to do it properly. Before starting your search, you should know the keywords most useful for your business. If you want to make money with your website, you will probably have to be careful about using the same keyword repeatedly. This can lead to getting a poor ranking in Google.

Q: What are some best practices when creating content?

A: Content is king. Good content can generate a lot of traffic and leads, but not every website owner can create great content. For starters, you need to know what keywords you want to use. Next, you need to know how to structure your content properly. Finally, you must ensure that you provide useful information in your content.

Top Myths About SEO and Conversion

  1. I don’t have any keywords.
  2. Keywords are a waste of time.
  3. Keywords are a tool to get traffic.
  4. Keywords are for SEO.


There are a lot of terms that get thrown around when it comes to search engine optimization (SEO). In short, it’s about getting traffic to your website by making it easy for people to find you online. The better you can optimize your website, the easier people will find you online. Once you start getting more traffic, converting that traffic into sales is just a matter.


I have been working in the field of SEO and content marketing since 2014. I have worked with over 500 clients and more than 100 websites. I started blogging in 2012 and have now made my first steps into the world of freelancing. In my spare time, I like to read, cook or listen to music.