How to Make Your Content Marketing More Engaging

A lot has changed in the world of digital content marketing. The rise of influencer marketing and video has made it much more difficult for brands to balance promoting their content and creating great engagement around that content. Regarding content marketing, it’s not enough to just make content. You need to ensure that your content is compelling and engaging.

Creating content is an important part of any business, but sometimes content marketing isn’t working for you. I will walk you through how to make your content marketing more engaging and compelling. This will include creating a killer headline, using visuals to engage your audience, and more.

In today’s world of content marketing, it seems like everyone wants their content to stand out. Everyone wants their content to be more engaging. They want people to share it. But is it enough to just put interesting stuff on the page, or do you need to dig deep to give the reader something that is both interesting and valuable to them?

Content Marketing

Use storytelling in content marketing.

If you’re unsure whether your content marketing is effective, it may be because you’re not creating compelling content. Most content marketers don’t know how to tell a story, so they find it difficult to get people to buy.

A good story is always about a person and an emotion.

It’s about a protagonist who wants something and goes through challenges to achieve that goal.

While the content itself doesn’t matter, the story does.

People willing to invest their time and effort into your content will be likelier to share and comment on it.

Make content personal

Content marketing isn’t just about creating something for the sake of it. It needs to be relevant to your target audience. If you’re writing a blog post about the best mobile apps to help you do your job, you probably won’t find many people who share your opinions.

You need to know your target audience to ensure your content is relevant.

If you’re selling a service, you may need to consider the type of clients you want to attract. If you’re selling products, you may need to consider the consequences your target audience wants. You may need to write more articles about topics your target audience is interested in. But you shouldn’t try to be everything to everyone. It’s a bit of a balancing act.

Use customer data for content.

Customer data is your secret weapon for ensuring your content is engaging. This includes your customers’ demographics, purchase history, and interests. Using this data, you can create content that resonates with your audience. This can be done by combining data with your knowledge of your target audience. I recently started a guide about how to do SEO without doing SEO, which included a list of the top 10 reasons SEO is hard. I also had a video of me explaining the guide, along with the headline: “10 reasons why SEO is hard.”

Use videos in content marketing.

While text is a powerful medium, creating interesting and engaging copy can be difficult. To solve this problem, you can use video content to add value to your business and clients.

It is possible to create a video that ranks well on Google. However, most content marketers do not know how to make a high clickthrough rate videoe.

Most marketers think the only way to create a “viral” video” is to” make a movie trailer or a funny clip. These are valuable, but they do not work for every business.

Instead, focus on creating an informative, inspiring, or entertaining video. People like to watch videos that give them information or teach them something.

You can create a video that is more likely to get shared and receive more comments and likes. Videos can be easily optimized. You can target specific keywords, add subtitles, and so on. You can even use “bump” and “video”  on Facebook. This type of video is similar to a “live “video” but “is done more statically.

Build a Social Media Community

You don’t spend thousands of dollars building a social media community or being a professional marketer. Many tools allow you to quickly create a community on any platform, and you can even use free tools to build a community on your own website.

These tools include:

  1. Facebook groups
  2. Twitter lists
  3. LinkedIn groups
  4. Pinterest boards
  5. Tumblr accounts
  6. Instagram accounts
  7. Reddit subreddits
  8. Snapchat stories
  9. Youtube channels
  10. GitHub organizations

Frequently Asked Questions Content Marketing

Q: What’s the best way to make your content marketing more engaging?

A: The best way to make your content more engaging is to have a plan. For example, plan out your chapters if you are writing an e-book. If you are writing a blog post, plan what you say.

Q: What’s the most common mistake people make when creating content?

A: People tend to write whatever they want and not plan it beforehand. You can tell that many people are doing that because they tend to go with the first idea that comes to mind.

Q: What’s the biggest hurdle in writing articles?

A: Writing articles is one of the hardest things to do. It requires a lot of time and effort.

Top Myths About Content Marketing

  1. The content is dead.
  2. All that matters is social media.
  3. Facebook and Twitter are all that matter.
  4. Content marketing is something that only large companies do.


The reason is simple: People want to feel valued in their brand interactions. They only think that way if they deeply understand what the brand stands for. As a result, content has become one of the most powerful ways to connect with customers. But the challenge is that you’ll struggle to get traction if you aren’t expecting compelling content that engages your audience.


I have been working in the field of SEO and content marketing since 2014. I have worked with over 500 clients and more than 100 websites. I started blogging in 2012 and have now made my first steps into the world of freelancing. In my spare time, I like to read, cook or listen to music.