SEO is becoming the primary method to generate traffic for websites. There are two main areas in which you can do this: content marketing and search engine optimization. If your website has an interesting topic people want to read about, it will help drive traffic from mobile users. Another thing you can do is optimize your site for mobile searches.
Mobile devices are becoming the dominant search engine on the Internet. ‘Mobile search results are the third largest source of clicks on the Internet. And with more and more mobile users searching for information and shopping online. And with mobile searches growing rapidly, it’s time for webmasters to wake up and take notice.
The world of digital marketing has changed drastically since search engines like Google and Bing came onto the scene. A few years ago, mobile search was still considered a new concept. Today, nearly two-thirds of all mobile searches are conducted on smartphones and tablets, with an estimated one billion smartphones sold in 2014 alone.
It’s also worth noting that the number of smartphone owners in the United States is projected to reach three billion by 2018. In other words, you need to start optimizing your website for mobile devices now to attract the vast majority of internet searchers.
How to get mobile search traffic
If you’re wondering how to get mobile search traffic, here’s what you need to know.
First, you need to understand the difference between desktop and mobile searches. Mobile search results are the third largest source of clicks on the Internet.
Mobile users are less likely to look for local business information but more likely to look for information on products, services, and local businesses.
Why you should care about mobile search
Mobile search results are the third largest source of clicks on the Internet. And with increasing mobile users searching for information and shopping online, your website must be optimized for mobile users.
You should consider how your website performs when viewed on a mobile device. This is because more than half of all people now use smartphones, and by 2020, smartphones will make up most of the web-connected population. You need to optimize your website for this new type of user, and the process is fairly straightforward.
The Importance of Mobile SEO
Mobile search results are the third largest source of clicks on the Internet. And with increasing mobile users searching for information and shopping online, your website must be optimized for mobile users.
There are 5 key factors to consider when optimizing for mobile users:
1. Responsive design
2. User experience
3. Speed
4. Website functionality
Let’s go through each one in more detail.
Responsive design
A responsive website can automatically adapt to the size of the screen being used. This means the layout and content will change depending on the device viewed.
For example, a tablet user will see a different layout and different content than a smartphone user. An effective, responsive website will adapt to the user’s screen, meaning the design and content will be tailored to what they are looking at.
What should you be doing with your mobile search strategy
Mobile search has been a huge trend since 2013, andit will only grow. According to Google, mobile search queries will account for half of all searches by the end of 2017.
If you’re not optimizing your website for mobile users, you’re leaving money on the table. I willo share what you should be doing with your mobile SEO strategy. Let’s dive into the key points if you’re unsure where to start.
1. Make sure your website loads fast on mobile
The goal is to make the user experience as good as possible before worrying about the mobile experience. If you’ve been designing for desktop browsers, it’s time to consider the mobile web. You should start with a mobile-friendly homepage and add relevant content for mobile users.
2. Use responsive design
Responsive design is a website design method that can be viewed on all devices. If you’re using a single-page design, the site will load quickly on a mobile device but not on a laptop. Responsive design can solve this problem.
What not to do with your mobile search strategy
You might be wondering what you should be doing when it comes to mobile SEO. Well, there are several things you shouldn’t be doing. If you’ve been following my blog for a while, you’ll know I’m a local SEO fan. Local SEO is optimizing your website for keywords related to your local business.
This is especially true if your customers seek services in your area. The problem is that many webmasters and SEOs overlook this tactic because they’re focused on the bigger picture. They want to rank well on the first page of Google and other search engines.
Frequently Asked Questions Mobile Searches
Q: What’s the best thing about being on mobile SEO?
A: There are more mobile searches than ever and more searches on Google mobile than on the desktop.
Q: How can I find more traffic from mobile searches?
A: Besides optimizing your website for mobile devices, you can optimize your ad campaigns and link building.
Q: Why should I care about Mobile SEO?
A: According to Google, mobile searches are growing. They estimate that one in every two mobile users searches the Internet from their mobile device. Also, if your site isn’t optimized for mobile devices, your site may not show up in mobile searches.
Top Myths About Mobile Searches
1. Mobile Search Engines don’t matter.
2. It’s too expensive to work on mobile SEO.
3. It’s too difficult to do mobile SEO.
4. It’s impossible to get good rankings
5. I don’t need mobile search traffic.
Conclusion
The Internet has changed a lot over the past few years. Nowadays, the majority of people use their phones to search the web. However, since the first generation of smartphones didn’t have the processing power to support websites, we had to devise a different way to rank. This was when the idea of mobile search emerged. Your mobile website needs to be optimized to rank higher in the search engines. This type of search is often triggered by voice commands. So, if you want to rank for keywords like “best iPhone deals,” your mobile site needs to be optimized for mobile searches.
