Navigation Removal Trick Impacting Google Rankings Algorithm?

A search engine marketing, I agree with his call is Alexander, asked John Mueller of Google in this morning’s video hangout if Google is aware of a trick some sites are using to fight any negative impact from the August 1st medic update. John became unaware and confused with the method’s aid, saying he would best see a disadvantage to casting off a domain’s navigation in phrases of how it’d harm the web site’s rating in Google.

The query came up 31 seconds into the video. He essentially asked if Google becomes aware of this navigation elimination trick some SEOs were the use of. It sounds that they may be doing this to preserve PageRank and link weight on precise pages. In reality, he stated the simplest way to navigate some of these websites is to click on from web page to web page, one by one, developing a terrible consumer experience.

I never heard of this either – but it would not imply this isn’t floating around.

John said he’ll investigate this if he might percentage extra information; however, primarily based on everything he knows, doing away with navigation, even when you have an XML Sitemap, can reason huge troubles for ranking in Google.

John Mueller:

I do not think that could be that beneficial for a website. Yeah, I suppose it’s one of those matters in which maybe there may be a few misconceptions. But essentially, if there may be no inner linking inside the internet site, it’s definitely tough for us to move the website slowly, and even with a sitemap file, it is hard for us to index that content well.

So I assume there would best be downsides in case you didn’t have any inner navigation. So from that factor of view, I don’t think the person’s experience would be the first issue I could worry approximately as a website owner. If I cast off the user revel in I, suppose like in inside seek, lots of factors would simply now not work and they might otherwise with internal linking.

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Alexander: Well, numerous competitors are doing that. And when I honestly saw some tests on that field there, I assume that even a few massive names looking to reflect the same technique without being too obvious. So they dispose of most of the maximum of their navigation factors and leave as an instance only the class block and that they haven’t any kind of search on their website. So it is absolutely tough to navigate, and you’ve got this a hundred pages that you need to navigate separately with a purpose to reach the right web page. And it is bad consumer revel in, so I suppose that Google if Google places the usability in terms of navigating through the website, will be higher. Because there’s without a doubt a fashion there, I understand that fashion. I understand why they’re doing that. So I assume that Google must check that thing for positive. It’s now not a fable. Humans are doing that now on a large scale.

John Mueller: If you can send me a few examples, I’d want to take a glance. Because in trendy if you cast off the inner navigation, I most effectively see downsides with just like the ordinary search things because we can not skip any PageRank through the pages.

Alexander: Exactly.

John Mueller: And finally, all of the pages get lost. So it’s no longer something where I might see that as a bonus. So I don’t know. I’m happy to take a look. Always curious to peer what human beings are as much as.


I have been working in the field of SEO and content marketing since 2014. I have worked with over 500 clients and more than 100 websites. I started blogging in 2012 and have now made my first steps into the world of freelancing. In my spare time, I like to read, cook or listen to music.