PPC vs CPC – What’s the Difference?


PPC is an abbreviation of the time period Pay Per Click which is frequently used within online advertising structures which include Google and Facebook. This refers back to the method of buying the advertisements being served to customers on a click on by click basis.

In evaluation, CPC is an abbreviation which refers to the Cost Per Click of the advertising within the platform itself. An example wherein you would use each phrases in a sentence might be, “We are running PPC advertisements on Facebook and are aiming for an average CPC of $zero.Eighty”.

How does PPC paintings?

To answer this query, it honestly relies upon on which marketing platform you are the usage of. We’ll discuss PPC commercials for the largest advertisers, namely Google, Facebook and Amazon.

PPC vs. CPC: What's the Key Difference? | Directive

Google PPC advertisements

When people point out PPC, it’s typically synonymously associated with Google Paid Search. This is because Google is the most important advertising and marketing platform in the global and is normally the default alternative while a enterprise is considering on-line marketing.

Google Search Ads are served based on the key-word or seek term a user kinds in the Google Search bar. Keyword studies is a tactic that advertisers use to investigate the most suitable keywords to bid on, primarily based on their budget, product and enterprise.

The ads themselves are typically in codecs:

1. Search commercials which have a big style of B2C and B2B business types
Paid Search advertisements typically perform higher than organic search
Google owns most of the people of search engine market share
Automation is enhancing the manner in which advertisers optimize bid control


I have been working in the field of SEO and content marketing since 2014. I have worked with over 500 clients and more than 100 websites. I started blogging in 2012 and have now made my first steps into the world of freelancing. In my spare time, I like to read, cook or listen to music.