PPC vs CPC – What’s the Difference?


PPC is an abbreviation of Pay Per Click, frequently used within online advertising structures, including Google and Facebook. This refers to the method of buying the advertisements being served to customers on a click-on-by-click basis.

In evaluation, CPC is an abbreviation that refers to the Cost Per Click of the advertising within the platform. An example wherein you would use each phrase in a sentence might be, “We are running PPC advertisements on Facebook and are aiming for an average CPC of $zero. Eighty”.

How do PPC paintings?

To answer this query, it honestly relies upon which marketing platform you are using. We’ll discuss PPC commercials for the largest advertisers: Google, Facebook, and Amazon.

PPC vs. CPC: What's the Key Difference? | Directive

Google PPC advertisements

When people point out PPC, it’s typically synonymously associated with Google Paid Search. This is because Google is the world’s most important advertising and marketing platform and is normally the default alternative when an enterprise is considering online marketing.

Google Search Ads are served based on the keyword or seek term a user uses Google Search bar. Keyword studies are a tactic that advertisers use to investigate the most suitable keywords to bid on, primarily based on their budget, product, and enterprise.

The ads themselves are typically in codecs:

1. Search commercials that have a big style of B2C and B2B business types
Paid Search advertisements usually perform better than organic search
Google owns most of the people’s search engine market share
Automation is enhancing how advertisers optimize bid control


I have been working in the field of SEO and content marketing since 2014. I have worked with over 500 clients and more than 100 websites. I started blogging in 2012 and have now made my first steps into the world of freelancing. In my spare time, I like to read, cook or listen to music.