Web design is forever advancing as generation, requirements, and tastes change.
As January involves a close, it’s time for a spherical-up of net layout traits we’re in all likelihood to see lots greater of as 2019 progresses.
Expect even more video content, ambitious color palettes, and a bit of rule-breaking thrown in for correct measure.
Without further ado, allow’s take a look at six of those tendencies set to make a touch this year (and don’t forget to check out Econsultancy’s User Experience and Interaction Design Guide for Mobile and Web).
1. Shapes filled with colorful gradients
This would possibly sound weirdly precise, however, undergo with me. Whilst flat design continues to be striking on, for now, brands are starting to warm to gradients – especially gradients interior summary shapes.
Music streaming service Spotify now uses fluid shapes and colorful gradients in a maximum of its advertising and marketing campaigns, as well as on its website and app(s):
Social motion market Sweet has an extremely engaging website that features several organic, colorful shapes that highlight information about the logo:
2. Colourful geometry
In assessment, sharp, angular factors are also coming to the fore and may be found in vibrant colors across landing pages in more than one industry. Unconventional diagonal strains assist to interrupt up the age-antique grid and add sparkling energy to any website.
Perhaps unsurprisingly, Stripe – the price processing provider – is the use of stripes! Its bold use of green, blue and pink is each striking and on the logo, and facilitates to interrupt up the in any other case flat, white background:
Deliveroo’s brand voice stays dynamic and assured by inclusive of vivid geometric banners on the top of its landing pages:
Discount beauty store FeelUnique attracts attention to its sale with the smart placement of angular shapes that pull the attention toward the center of the webpage:
3. Big, experimental typography
The typography fashion is getting pushed to its limits in 2019. Brands are starting to experiment with unconventional textual content formatting, including warping, over-sizing, and bleeding beyond page boundaries.
French shoemaker Arche presents an immersive complete-display navigation menu for its unfashionable series ‘Arche68’:
US-based totally branding consultancy LPK invites customers to scroll through an expansion of huge navigation buttons which carousel throughout the web page:
4. Dark backdrops
Despite the continued debate concerning using darkish backgrounds on webpages, they seem like creating a constant comeback. It can regularly be tough to tug off, but the beneath examples show that, while implemented nicely, an internet site may have an enduring and noteworthy effect.
Tech massive Apple, arguably the masters of white space and minimalism in marketing, have swapped white for a costly black for the brand new backdrop of the iPhone X:
Creative business enterprise Impero keeps a simple yet slick shade palette in the course of its website; black, white, and pops of colorful shade:
High-give up speaker corporation Devialet uses a by and large greyscale/muted theme, with especially dark areas highlighting navigation buttons and beautiful product images:
5. Full-screen video
We started video as one of the top internet design developments of 2018, and there’s no sign of it letting up whenever soon. With video now dominating social media systems, it appears simplest proper that internet design would observe suit. Keep looking out for embedded full display screen video content in the course of the 12 months in advance.
Global business enterprise Jellyfish shows video content material on their touchdown web page containing places and landmarks observed close to their worldwide workplaces. Whatever your thoughts about load time and scaling for mobile, you can’t deny the effects has a positive scale:
Driven by using design, Beats using Dre focuses on form and characteristic with an easy yet slick video showcasing its brand new product providing:
6. Pastel shades
With the continuing popularity of ‘millennial purple’ and the statement of Pantone’s 2019 color of the 12 months (‘dwelling coral’), pastels closely affect design developments each on and offline. Ice cream sun shades are now not constrained to scandi furnishings manufacturers – we’re seeing them everywhere on the internet.
Trustpilot critiques have selected a cute color of pink for their UK landing page:
Luxury fixtures store made.Com highlights 2019’s modern-day furniture developments with complementary pastel shading: