SMALL BUSINESS ESSENTIALS: The advantages of video advertising

Since sixty-five percent of human beings are visible newcomers, according to the Social Science Research Network, corporations’ quality approaches to hooking up with clients are through visual content material.

Our brains are programmed to maintain more data when paired with a visual resource — 60,000 times faster, to be precise.

While pictures will continually be an effective device for attracting your target audience, motion pictures are projected to force nearly 80 percent of all internet visitors with the aid of 2019.

Small Businesses

This is partly a corporate reaction to consumer attention spans getting shorter; however, it has extra to do with the reality that after looking at a video, 64 consistent percent of customers are much more likely to shop for a product.

I had the danger of sitting with Jennifer Naugler of Simple Local Life to talk about her fulfillment in using videos to grow her commercial enterprise.

Simple Local Life started as a blog selling existence and business on the South Shore that speedily became a booming media company after Jennifer’s successful Facebook Live collection.

“My first Facebook Live video was simply of me cooking in my kitchen, and more than 1,000 human beings tuned in to look at it,” says Jennifer.

“I quickly realized the capacity videos had for my enterprise, and now it’s my most important product.”

Many of my clients hesitate to start using video content because they don’t know what to say or feel like they don’t have the right equipment.

Some of Simple Local Life’s videos have more than 6,000 perspectives, and the most effective gear Jennifer uses to cause them to are her phone, a mic, and a tripod.

Simple, right?

Understanding what to mention in a video is all about telling your logo’s story and allowing humans to make a significant connection to your enterprise.

Jennifer shows, “Giving your audience an of-the-scenes look at your enterprise by showcasing a part of the technique for how your merchandise is made, a video of an ordinary day in the lifestyles of your business, or maybe starting your personal series to help create steady viewership.”

If live films aren’t your jam, there are heaps of assets for developing, modifying, and animating movies right on your phone.

Most smartphones have a built-in video editor, but apps like Facebook Creator and Adobe Spark provide unfastened templates and person-friendly equipment to make it even less complicated to look like a video-making seasoned.

Google Photos and iPhone Memories can also create movies for you automatically from your albums.

If you want to know how movies can assist in developing your enterprise, reach out to Jennifer Naugler at www.Simplelocallife.Com.

Candice Reeves is a local copywriter and the proprietor of Reeves Creative Copy. Laptop and coffee cup in hand, her project is to help small agencies turn their extraordinary ideas into phrases to build their emblem and drive income.


I have been working in the field of SEO and content marketing since 2014. I have worked with over 500 clients and more than 100 websites. I started blogging in 2012 and have now made my first steps into the world of freelancing. In my spare time, I like to read, cook or listen to music.