The search engine optimization (SEO) industry has been growing by leaps and bounds, but not every SEO strategy will work the same for every business. You’ll need to consider the needs of your own business when deciding what SEO strategies to implement, whether you’re just starting or have been in the game for years now. Here are some of the best strategies you need to customize based on your business needs and goals.
Keyword Research Strategy
A keyword research strategy is an essential aspect of a successful SEO strategy. After all, how can you optimize your content if you don’t know what keywords to use? The first step in keyword research is determining who your target audience is. That will help determine the type of keywords you need. For example, if you are targeting stay-at-home moms, then cooking would be an appropriate keyword because it is something they do every day.
An excellent way to start your research is by conducting free online searches with specific keywords and phrases related to your product or service. However, it would help if you customized your keyword research based on the industry and business type you’re trying to rank in search engines. For instance, if you are selling pet supplies online, dog grooming would be a relevant search term that people enter when looking for this kind of product or service.
On-page optimization is a foundational strategy that helps search engine crawlers understand your content. Tweaking on-page elements, such as title tags and meta descriptions, can make all the difference in improving your ranking. However, to customize your on-page optimization, ensure the title tag and meta description conveys what your page is about and it’s intent.
Use keywords where you can, but don’t use them too often, or else they will seem spammy to Google’s algorithms. For example, if you are writing an organic juice recipe post, use words like juice or recipes in the title tag and meta description to help the crawler know what your page is about. If you’re unsure how to create these crucial elements, you must consult an SEO expert to help you optimize your site.
Customizing your SEO strategy should include paying attention to the type of links you build. However, you need to pay attention to the quality of the links you create and where they link. Linking from a highly authoritative site will also help boost your site’s power.
Whether it’s guest blogging, getting links from social media, or press releases, it’s essential to customize your link-building strategies according to what works best for you and your company. One thing all of these strategies have in common is that anybody with enough time and effort (and research) can implement them.
Technical SEO and Content Writing
Technical SEO helps optimize your website’s code and content to rank in search engine results pages. Customizing technical SEO and content writing is a powerful way to increase your chances of ranking on Google. Still, you need to understand what changes are necessary for your business. For instance, if you’re an ecommerce company, optimize your product page titles and meta descriptions with keywords with high commercial intent.
If you’re a law firm, ensure you’ve optimized your site’s structure so it easily navigates visitors through each site area, such as hiring a lawyer. The best way to ensure your content is relevant, engaging, and informative while also being optimized is by using keyword research tools like Google AdWords or Keyword Tool.
Tailored Social Promotion
Personalizing your social promotion strategy with specific content will help you connect with your potential clients on a more personal level. That is the perfect way to ensure that you’re resonating with them and providing them with something they want. You can do this by using Facebook Custom Audiences. That allows you to target an existing customer list of email addresses, phone numbers, or device IDs of users who have visited your website or used one of your apps to advertise on Facebook’s platform.
You can also use Social Media Advertising through Google AdWords to target ads based on what your audiences are talking about or searching. However, it’s crucial to contact an experienced SEO specialist who can maximize these strategies for success. They’ll be able to tweak keyword density and meta descriptions so that you get the most out of every promotion opportunity.
To create a successful SEO strategy, you must keep up with the latest SEO strategies and tailor them to your unique business needs. It’s crucial to know what your goals are and what will work best for your website. Whether you want to increase your conversion rates or get more leads, or you’re trying to grow your social media following, these customized strategies will work for your needs. If you’re looking for additional resources to create a successful SEO strategy explicitly tailored to your business needs, contact an experienced SEO professional to help you grow your business!