With the dominance of social media systems like Instagram, Twitter and Facebook, video content is booming.
This isn’t new information — it’s been a fashion marketers had been talking approximately for some time, but the numbers continue to grow.
Facebook’s utilization facts show that the reside rate — how lengthy a user lingers on content material — for video is 5 instances that of text posts. And although that appears obvious (looking a video takes time, as compared to scanning some text), for brands trying to reach clients, that’s a considerable distinction.
Traditionally, video content material has been pricey and time-eating to supply, however as our phone cameras get smarter and higher, both metrics are coming down. And our expectations of social video are unique from massive-effect video marketing (assume Super Bowl ads), that means even one-man or woman start-united states of americacan get in on the trend.
An app known as Jumprope (iOS, unfastened) hopes to make social video manufacturing and sharing even less complicated, with “a way to” films being its major element (focused on the lone entrepreneur and “influencer” types).
The app will take you through the procedure of shooting, enhancing, and sharing motion pictures step by step, with no prior experience wished. Features encompass video templates, trimming, cropping, adding filters, tune and textual content, or even changing velocity.
You can also browse the app as a viewer to access a range of subject matter-themed films (which includes fashion, crafts and DIY, pictures and food).
From an entrepreneur’s perspective, there are two main blessings. Once you’ve created a video, the app can automatically rejig it for whatever platform you need (generating export formats within the proper orientation and length for each platform).
And then Jumprope helps you to make the goods featured in your motion pictures “shoppable” from the video.