YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.

Soon, AdWords API customers will be capable of a file-connected TV focused on performance for YouTube campaigns.

API availability January eight. The AdWords API capabilities for  TV targeting might be available on January eight. With the API, “ConnectedTV” will seem like a brand new platform name in conjunction with a computing device, pill, and mobile with an ID of 30004. Connected TV reporting through the API can be accessed with the Device segment named CONNECTED_TV. The API may be used for Display campaigns to record and manage TV targeting.

Targeting TV displays through default. Google spread out linked TV inventory focused on this fall. It added “TV displays” as a device for ads focused on in Display & Video 360 in October and quietly rolled it out in Google Ads in mid-November. That way, all YouTube TrueView (for brand attention, purchasing, and movement) and bumper ad campaigns now mechanically target connected TV stock.

Where is the TV display stock? The TV screens tool targets YouTube channel inventory on smart TVs, set pinnacle bins, gaming consoles, and streaming devices, including AppleTV, Chromecast, and Roku.

You can’t see a breakdown of what varieties of connected TV devices your ads regarded. However, you may see which YouTube channel content material your video advertisements considered along on TV displays by segmenting the “Where Ads Showed” placement document using the device.

How to manage TV monitors tool type. Bid modifiers paintings for the TV monitors tool kind simply as they do for the alternative device platforms — desktop, cellular, and tablet — ranging from -90 to +900%.

YouTube Display Advertising & How to Create a Great Ad

Why you must care. Mobile continues to be the dominant platform for YouTube viewing, but more people are spending spare time watching YouTube on their televisions. Google’s inner records from June showed customers tend moover 180 million hours of YouTube on TV displays daily. The extension of YouTube campaigns onto TV gadgets can mean extra attain and frequency for campaigns, and video advertisers have to monitor how nicely advertisements on these gadgets do compared to other systems.

If you haven’t taken a, observe the device breakdowns for your video campaigns since mid-November. Now is a great time to peer how TV screens have been appearing, and keep in mind whether or not you need to make any bid adjustments.


I have been working in the field of SEO and content marketing since 2014. I have worked with over 500 clients and more than 100 websites. I started blogging in 2012 and have now made my first steps into the world of freelancing. In my spare time, I like to read, cook or listen to music.