Five Steps To Help Business Owners Avoid Click Fraud On Google AdWords

Are you getting too many invalid clicks in your Google AdWords account? How approximately “legitimate” clicks, utilizing, may be certainly invalid? Both of these eventualities may be difficult and expensive. Fortunately, commercial enterprise owners can take decisive movement and improve their AdWord results.

Google AdWords is a brilliant device to make cash. It works amazingly well to connect you with folks looking for what you sell. Keywords aren’t as cheap as in 2004, once I first started. Competitors now aren’t most effective at creating bidding wars but additionally clicking on your commercials with bots to stunt your performance. To guard my Google AdWords finances, I must tell my tale of preventing bots from fact centers.

In early March 2015, my Google AdWords invoice became excessive, and my ROI dropped considerably. I wrote to Google help — they stated there was nothing unusual. I checked the keywords in the “search phrases” tab and observed some of the center’s long-tail key phrases that failed to make sense.

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I wrote to Google again — this time, they gave me a credit score, which included, in my estimation, about 50% of fake clicks. ROI changed into nonetheless not there at this fee of fraudulent clicks. So, I set up a script on my internet site to track IPs since Google doesn’t provide those statistics. I then became aware of a gaggle of IPs, but Google’s IP exclusion restriction of 500 was quickly reached. Even after trying geo-concentrated, I become overwhelmed by using the range of IPs at the disposal of my competitors.

Google did not spoil any legal guidelines. Clicks had been there, and they charged per click, so their fingers had been smooth.

Security firm White Ops later shared a look at bot farms, which illegally generate between $3 million and $5 million a day for criminals through those types of techniques. Fortunately, the competition only targeted about 20% of my key phrases, which I turned off.

Here are five steps to help you perceive which keywords those bots may be concentrated on so you can turn them off:

• Install a tracking pixel to list IP addresses on your AdWords account. A quick online will let you find out the pleasant device for you.

• Review the information you obtain for every click, which includes IP cope with, region, referrer URL, tracking link, date, and time. Then, export a lot of these IPs for destiny use.

Search for IPs pointing to records analysis. You can examine IPs and usage of more sophisticated offerings by looking at “IP to the center region” on Google.

• Identify which keywords the records facilities have a focused center.

• Finally, cast off these keywords; hopefully, the bleeding will stop. Be creative; you would possibly see a few different styles.

Keyword diversification is the call of the game. If possible, strive no longer to focus on a few key phrases. Go into many specific verticals with excellent websites so the attackers may not even know it’s you. Finally, business owners need to keep in mind using different channels for online marketing — no longer simply AdWords. Think search engine optimization, SMM, and other avenues.


I have been working in the field of SEO and content marketing since 2014. I have worked with over 500 clients and more than 100 websites. I started blogging in 2012 and have now made my first steps into the world of freelancing. In my spare time, I like to read, cook or listen to music.