5 Things I Wish Somebody Had Told Me About Blogging, Writing, and Content Marketing

I don’t mean for that to be offensive. I truly don’t know anything about your content. However, I’m simply playing the odds. Millions of weblog posts are published each day. Chances are proper that yours aren’t the cream of the crop. I imply, if they have been, might you be reading this article?

So we agree—your content desires help. It isn’t producing visitors, ads co, conversions, or revenue. People don’t appear to care. Yet other agencies are locating achievement with content material. What are they doing that you’re not?

Here are a few pieces of advice that I desire a person had advised me once I started advertising and blogging.

1. Write what you know

Typically, this advice is given to writers who need to publish books, but it is for running a blog, too. Too many bloggers write content material they assume they need to, instead of what they recognize or have strong evaluations approximately.

Dentists post blogs on their websites with content like “Nine Reasons to Brush Your Teeth.” Nobody desires to study that. You recognize that nobody does. The name tells you the entirety you need to realize about it—it’s a listing of obvious reasons to comb your enamel that you’ve heard one million instances.

The equal is true in your enterprise. Whatever the simple, obvious subject matter is, you’re tempted to jot down a submission about it. Resist that temptation. Nobody cares. Your venture is to locate something approximately your industry that you have a unique perception of or, at least, you can spin in a few manners to make it legitimately exciting.

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Instead of “Nine Reasons to Brush Your Teeth,” perhaps our dentist makes an infographic with real affected person images (with their approval of a path) showing the degradation of the tooth through the years while you don’t brush. Here’s what your tooth looks like: a week, 3 weeks, one month, 3 months… Who wouldn’t need to scroll through that, watching for the inevitable, terrible smash on the give-up?

Find that possibility in your personal content. Don’t waste it slow with the crap everyone else is writing. Don’t write posts that might be better answered on Wikipedia. Write your story.

2. Have an opinion

Remember in excessive college while you were mastering how to write an essay? The first thing they taught you was how to craft a thesis statement—a simple, concise sentence that says what you will be arguing during the relaxation of the paper.

The thesis is important in instructional writing, but it seems it’s pretty critical in blogging, too.

Don’t be afraid to offer an issue and protect it. It makes for extra engaging studying while the author self-believes in their convictions. Your writing is weakened every time you use the words “may additionally,” “sometimes,” “regularly,” “probably,” and so on. Your readers take into account that now, not every bit of advice will be used in each scenario. However, you need to write like it does. It is exceptional if they do reach out to chastise or debate you! You’re participating in a communique instead of writing a a vanilla replica that is forgotten without delay.


I have been working in the field of SEO and content marketing since 2014. I have worked with over 500 clients and more than 100 websites. I started blogging in 2012 and have now made my first steps into the world of freelancing. In my spare time, I like to read, cook or listen to music.