Marketers could be capable of finding out how pinnacle organizations are navigating complicated content material advertising and marketing demanding situations and content material over-publicity at Marketing magazine’s Content 360 conference held on 23 and 24 April 2019. In its 6th year, Content 360 will address the next segment of content, giving insight into upcoming traits, modern campaigns, and seasoned-guidelines supplied with the aid of movers and shakers of the enterprise.
Content 360’s power-packed agenda will dive into six overarching themes that cowl the substantial spectrum of content material marketing. They are Brand Strategy & Positioning, Content Creation & Storytelling, Content Culture, Emerging Trends, Video Content, and Data & Analytics. An interactive debate and -circulate “suppose tank” breakout session is also part of the reinvigorated format along with keynote, hearth chats, and case research.
With audiences exposed to more excellent content in a day than ever before, the targeted content material is speedy emerging as the following alternate component in the advertising funnel and a crucial tool as channels and techniques hold to evolve. Content 360 ambitions help the enterprise preserve tempo and appearance in advance to a brand new generation of content material advertising and cope with critical challenges that adopters are presently dealing with.
Topics with a purpose to be touched on encompass transmedia storytelling, viral disruption, ephemeral and video content, B2B content marketing strategies, the modern media evolution, logo collaboration, voice content material marketing, augmented fact, artificial intelligence, cross-practical content material, and much greater. Experts from Circles. Life, GOJEK, Absentia, Procter & Gamble, S4, Viddsee and more, are a number of the corporations anticipated to take the level throughout the 20 classes over 2 days.
In 2018, over 240 marketing experts benefitted from actionable insights and insider knowledge from attending the flagship occasion. Delegates could be capable of depart inspired by a treasured understanding of how pinnacle companies have used content to high impact and make more significant their community through assembly with leading manufacturers and answer vendors.
Past attendees of Content 360 include senior marketing and communications experts from Accenture, AIA, BBC World, Citibank, DHL, Fonterra, Johnson & Johnson, Mapletree group, Mediacorp, NTUC Club, OCBC, PriceWaterhouseCoopers, RedMart, Temasek, and plenty of greater primary businesses.
