Create Content That’s Shareable on Social and Make Your Content Marketing Work

Creating shareable content on social media is one of the most important aspects of digital coaching. After all, if you can’t get your content out there, you won’t be able to grow your business. But don’t worry, we’ve got you covered. Check out these tips to ensure your content marketing works for you.

Are you a content marketing manager or writer? Do you ever get that feeling that your job is never done? Well, if you’re like me, the answer is yes. I’m constantly thinking about new ways to promote my brand and book. This is especially true when it comes to social media. I’m continually trying to develop fresh and interesting ways to use my channels— Twitter, LinkedIn, Facebook, Instagram, and YouTube.

Content and Content Marketing Are Not the Same. Here's How to Frame the Top 11 Content Formats.

What is content marketing?

Viable’s Content Marketing Cloud enables businesses across various industries to create, distribute, and optimize content to keep in sync with their business goals. Its powerful tools and capabilities — including integrating different elements of the marketing stack, custom branding opportunities, and extensive analytics and testing capabilities — make it an excellent choice for organizations looking to create and distribute unique, high-quality, and relevant content to their audience. We help you put your content marketing strategy into action.

Content marketing objectives

Content marketing objectives are your specific goals for your content marketing strategy. These objectives should be aligned with your overall marketing goals. Some common content marketing objectives include increasing brand awareness, generating leads, or driving sales. You must first understand your audience and what they want to achieve to set effective objectives.

Understand the business value of content marketing.

Content marketing is focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Many companies have found success using a mix of both earned and paid media to promote their content. However, the Paid Social Media buttons are likely to increase the visibility of your post and may bring in more traffic.

Things You Should Keep In Your Mind:

How to make your content marketing work

If you want your content marketing to work, you must start with a strategy. What are you trying to achieve with your content? Once you know that, you can develop a plan for creating and distributing content to help you reach your goals. Your content strategy should consider what kind of content you create, who you need to make it for, and how you will get it in front of your target audience.

Why you should be using content marketing

You’re missing out on a huge opportunity if you’re not using content marketing as part of your overall marketing strategy. Content marketing can help you attract new customers and keep existing customers engaged. In this article, we’ll cover: What is content marketing? Content marketing is creating and sharing digital content such as blog posts, videos, podcasts, and eBooks to attract and retain customers. It’s a form of digital communication that helps create a relationship with your audience by combining relevant keywords, product features, images, and text, then using these assets to create content distributed across digital channels.

The benefits of content marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. As a practitioner of traditional marketing, content marketing, and digital customer experience optimization, Unilever provides businesses with solutions and insights based on its learnings from more than 100 years of experience. Unilever’s digital team is focused on helping companies create, distribute, and manage content to drive customer engagement and brand awareness.

How to set smart goals for content marketing

To set smart goals for content marketing, you’ll need to identify your target audience, objectives, and budget. Once you know these things, you can develop a strategy and create content that is both informative and engaging. Target audience analysis: Start by identifying your target audience. What do they look like? Where are they? What are their interests? Knowing your target audience lets you create the right content at the right time, targeting the right people. One of the best ways to understand your audience is to watch what they do. This can be done with tools such as:


If you want content marketing, one of the best places to start is with your existing customers. After all, they’re the ones who already know and love your brand. Plus, they can provide valuable feedback that can help you create even better content. So don’t hesitate to reach out to your customers and ask them what they want to see from your content marketing efforts.


I have been working in the field of SEO and content marketing since 2014. I have worked with over 500 clients and more than 100 websites. I started blogging in 2012 and have now made my first steps into the world of freelancing. In my spare time, I like to read, cook or listen to music.