If you have recently undergone a URL shape change, or recently modified to HTTPS, make certain which you also are solving the destination URLs on your Google AdWords advertisements.
It got here up in a tweet particularly about HTTPS, with Jon Diorio of AdWords advising advertisers to make sure if they have switched to HTTPS, that they replace their landing page URLs to HTTPS, for the ones websites that have switched to relaxed in anticipation of the Google Chrome exchange with a purpose to mark all non-HTTPS pages as not comfy.
Diorio additionally says that the usage of redirects also can affect your first-class rating for the touchdown pages as nicely, because it delays the time it takes for the web page to load as redirects are processed, particularly on web sites which might be on already gradual servers.
And the usage of 301/302 redirects slows matters down that can impact your Landing Page Experience rating (study: #QualityScore)
So if you have currently modified URLs, for swapping to HTTPS or for other motives, make certain you have got run an audit for your AdWords commercials as well, to ensure that the real touchdown pages are the suitable URLs and now not redirected ones.