Conferences are usually packed with insightful sessions, research and keynote speeches, however when they’re over, the content material tends to be lost. And what about those folks who can’t attend and nonetheless need to learn from the occasion?
Grey and Social Media Week have teamed up to deal with those issues, making sure that the insights from SMW meetings will be captured and carried on lengthy after the events give up.
“We have large synergy with Grey round a trouble we understand: How do we capture and synthesize this statistics and insights and capture this content – from the increase to event to real-time to the recap – and attain humans on the platforms they’re conducting, like Instagram and LinkedIn,” stated Toby Daniels, govt director of SMW.
Through the partnership, Grey has become the global marquee sponsor of Social Media Week New York, Los Angeles and London.
Grey Worldwide Chief Innovation Officer Dan Bennett told Campaign US that the partnership makes experience for the enterprise as it’s within the spirit of its 75 percent dedication to creativity, which means 75 percentage of each dollar is going closer to the innovative product or paintings for clients.
“We need take this content material [from SMW] and use it as a extremely good strength,” said Bennett.
The content on SMW’s platform, which will consist of video, podcasts and greater, could be unfastened to get entry to.
“Our target market is more youthful than quite a few the other traditional conference. Our demo is the millennial marketer and we trust they’re the maximum important demo to put money into, so we want them to use our sources to assist them whether or not they can attend or now not,” said Daniels.
Grey can even hold classes in the course of Social Media Week NYC and LA, which includes one referred to as, “Social Media Was Supposed to Be Fun,” that allows you to be the first public preview of its research observe titled The Famously Effective Business of Fun.