Most SMBs Say They Need A Digital Presence, Study Shows

Small corporations may not be there, but 88% of them accept that they need an internet presence to succeed, in step with a new look at using HigherVisibility.

At the same time, forty-one. Eight either don’t have any purpose for their website or intend to apply it for preferred brand awareness.

Worse, 44.3% portion simplest $1-$499 in their marketing price range on virtual marketing, even as 6.7% spend not a dime.

Of the 1,000 small enterprise proprietors polled, 61% say an internet presence is extraordinarily vital, and 27% say it’s miles really so.

That severe feeling runs highest within the Northeast (sixty-nine. %) and on the West Coast (sixty-eight); however, not as a whole lot in the South (58.39% and Midwest (50.Three%).

Besides, fifty-seven percent of 5% say social media is important, and 25.2% deem it fairly essential.

Email is no longer particularly addressed, but it’s miles a part of any powerful online software, whether or not as a promotional or transactional medium.

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Paid seek is valued exceptionally using the handiest 36%, with 27.% having an extra slight feeling.

Google My Business MapListings are visible as key by forty-nine—6% and fairly beneficial by 27.4%.

When SMBs browse, 38.1% are standard brand awareness and offer information. Besides, 23% go online for eCommerce/product income, and 20% to generate telephone calls and/or lead submissions.

In different findings, the survey determined that:

Fifty percent % both used an online internet site builder to create their website or designed and coded it themselves
Sixty-eight.Eight% would anticipate “substantial search engine optimization outcomes” in the first 3 months if they hired a search engine marketing organization.”Our look shows that small commercial enterprise owners are normally aware that they want to be online to be successful but lack the information to make the maximum in their online presence,” states Scott Langdon, coping with the partner of HigherVisibility.



I have been working in the field of SEO and content marketing since 2014. I have worked with over 500 clients and more than 100 websites. I started blogging in 2012 and have now made my first steps into the world of freelancing. In my spare time, I like to read, cook or listen to music.