Why video content marketing is the subsequent frontier in SEA

This article is introduced to you by using Studios, Tech in Asia’s new advertising arm which provides integrated media, advertising, occasions, and layout answers to help manufacturers increase their reach in the tech environment. Get in contact with us at studios[at]techinasia[dot]com for your tailored business solutions.

You also can sign on for Studios’ bi-weekly newsletter to have sources on marketing, income, occasions and the modern-day tech updates introduced instantly on your inbox.

Video content changed into massive in 2018. According to the new Global Internet Phenomena Report through Sandvine, video streaming accounted for nearly 58 per cent of the entire downstream quantity of net traffic around the world.

content marketing

Video has also modified the state of social media. In 2016, Facebook govt Nicola Mendelsohn boldly predicted that Facebook “may be probable all video” within the next five years. That comment may also have raised eyebrows then. Still, nowadays, Facebook is quickly catching up to YouTube because of the desired video content material platform of global users (67 percentage vs eighty-three per cent, consistent with HubSpot).

Unsurprisingly, those tendencies can also be determined in SEA.

Always-connected devices using video media in SEA

The smartphone increase in SEA is perhaps the single most significant factor driving video intake within the area. According to We Are Social’s Digital in 2018 in Southeast Asia report, cellular connectivity in SEA became at 141 per cent last year and is expected to develop in 2019.

Google notes that this increase in cell tool adoption has caused a narrower gap between telephone and TV possession in nations like Malaysia and Singapore as compared to, say, the USA and the United Kingdom.


Reader. Friendly problem solver. Beer expert. Unapologetic web aficionado. Falls down a lot. Wannabe pop culture fanatic. Tv lover.Surfer, self-starter, drummer, Swiss design-head and growthhacker. Performing at the sweet spot between beauty and elegance to craft delightful brand experiences. Check me out on Dribbble or Medium.