New Research Pulls Back the Curtain on Enterprise Content Marketing in 2019

CLEVELAND, Ohio, Feb. 06, 2019 (GLOBE NEWSWIRE) — With lots of personnel, operating across a couple of brands, merchandise traces, offices and silos, employer marketers face specific content material advertising challenges, yet many are scoring wins yr after yr. That’s according to the findings in the Content Marketing Institute’s new research file, Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends-North America backed via Seismic. The report seems at how organisation marketers have changed their content marketing practices over the last 12 months.

To see our analysis and download the total report go to http://cmi.Media/enterprise2019

Key Findings:

Sixty-eight % of employer respondents stated their company become lots more magnificent/quite extra a success with content material advertising and marketing in comparison with three hundred and sixty-five days in the past.
43% of respondents rated their agency’s content marketing adulthood as sophisticated/mature.
Sixty-one % mentioned their agency is hugely/very dedicated to content material advertising.
Seventy-one % say content material advertising technology is imparting higher perception into how their content is performing.
74% stated “coordinating content advertising and marketing efforts among multiple departments and brands” as the top particular content material advertising assignment they face.

“The unique nature of a huge employer makes content material advertising mainly hard,” explains
Lisa Murton Beets, studies director, Content Marketing Institute. “New this 12 months, we requested employer marketers about their use of account-primarily based control (ABM) and the alignment among their content material advertising and sales groups. Only 19% of organisation respondents document that their content material advertising and sales teams are extremely or very aligned, while 28% say there’s minimal alignment between those functions. However, around 1/2 of respondents might also have ushered in 2019 with account-based totally control (ABM) in the region. The collaborative nature of ABM may also help alleviate the income and marketing alignment hole.”

To view all CMI studies and to enrol in our emails go to contentmarketinginstitutecom/studies

Watch this video to get extra insights from all of this year’s content material marketing research: https://youtu.Be/0iXr2f2a76E

About Content Marketing Institute
Content Marketing Institute is the leading international content advertising and marketing education and education corporation, teaching business enterprise brands how to attract and preserve customers thru compelling, multi-channel storytelling. CMI’s Content Marketing World event, the most significant content material marketing-centred event, is held every September in Cleveland, Ohio, USA, and ContentTECH Summit occasion is held every spring. CMI publishes the quarterly magazine Chief Content Officer and affords strategic consulting and content material marketing research for a number of the best-regarded manufacturers within the world. Watch this video to analyse extra about CMI. Content Marketing Institute is organised using UBM, which in June 2018 blended with Informa PLC to grow to be a central B2B data services institution and the most prominent B2B Events organiser within the global. To study more and for the trendy information and information, go to www.Ubm.Com and